Say the word “sustainability” today and most people will think of the environment. While I believe that each business’ impact on the environment is of vital importance, it is only a part of the equation of sustainability. To truly answer the question, “Is your business sustainable?” in addition to the impact on the planet, the business’ impact on people, and of course, profit should be considered.
In fact, managing your business to the triple bottom line of people, planet and profit not only makes your business more sustainable, it can actually make it more profitable.